The Clock Tower in Cartagena is one of the examples of time and dedication that, just like Club Colombia, makes all Colombians proud.

“Time and dedication makes us proud to be Colombian”, is the new campaign that Club Colombia launched this weekend.

The new campaign makes an emotional connection and focuses on objects, items and places that shows what the hard working men and women of Colombia are able to make and achieve with time and dedication, which makes us all proud.

La Catedral de Sal in Zipaquirá (Salt Cathedral), the filigree of Mompox, the famous Colombian ‘vueltiao’ (inside out or reverse hat), the Torres del Parque (Park Towers) in Bogotá, the Orquideorama in the Botanical Garden in Medellin, the architectural heritage of Barichara in Santander, the crafts in Barniz de Pasto, the Torre del Reloj (Clock Tower) arch in Cartagena and the Parque del Café (Coffee Park) in Quindío are just some of the themes and subjects that will be highlighted by the brand.

The campaign, developed with the advertising agency JWT, will be diffused across multiple medial channels. Besides the emotional television commercial there will also be radio spots (national and regional) and press adverts where graphical compositions mix together images of objects and places with the characteristic elements of Club Colombia.