Bavaria launched today the second superpremium global brand of SABMiller’s portfolio offered in the Colombian market, after the introduction of the Italian brand Peroni in 2006. It is Miller Genuine Draft - commonly known as MGD - SABMiller’ top selling global brand. 

It will be directly imported to Colombia in a 355 ml. black labeled flint bottle. With 4.7 degrees of alcohol content in volume, MGD is one of a kind, as it is cold-filtered four times, giving its rich golden glow, while preserving the typical, refreshing taste of draught beer.

Miller Genuine Draft will be positioned in the country as an urban, modern and cosmopolitan beer; a product that will connect to consumers and will inspire them with the nightlife energy conveyed by the greatest cities worldwide.

MGD will be initially introduced at premium bars and discos in Bogotá and in the upcoming months, it will be gradually introduced in Barranquilla, Medellín, Cartagena and Cali.

Press release 23 JUL 2010 MGD reached Colombia to take over the energy that the nights of a modern city bring along