Since the last week of May, the new Cola & Cola communication campaign has been on the air; a beverage that offers the refreshing qualities of sodas, and the bitter touch of beer, making it the ideal beverage for various consumption opportunities
With the slogan “En su mezcla está el placer, puro refajo”, Cola & Pola – which was launched in June 1993 – is still present on the market with its 330 cm3 bottle and can presentations. The brand image maintains its traditional elements: the eagle of the beer brand and the image of both beer and soda being poured and mixed to make shandy, one of the most traditional beverages in Colombia, the flavour of which still remains the same.
By mid-June, Cola & Pola will be offered in a new practical 1.5 litre pet bottle presentation.
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Underage Precaution
Since it contains only 2 degrees of alcohol in volume, Cola & Pola is not classified as an alcoholic beverage; this condition only applies to those products with volumetric alcohol content equal to or greater than 2.5 degrees, based on the legal provisions in force. However, since this product contains beer, its sale is prohibited for underage individuals.
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Audio
Cola & Pola, dulce, amarga, súper refrescante
sweet, bitter, super-refreshing
Cola & Pola, refajo de verdad,
true shandy
Cola & Pola, en su mezcla está el placer,
its blend conveys pleasure
Cola & Pola, viene listo,
is ready for consumption
Cola & Pola, en asados y paseos, en tu casa y con amigos, para todos tus planes
at barbecues and trips, at home with friends, for all your plans
Cola & Pola, en su mezcla está el placer.
its blend conveys pleasure.
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