‘It’s my last, and then I’ll leave, ‘Sell me this on credit and I’ll pay back tomorrow’, ‘The next round is on me’ and ‘I’ll just have one’ are the phrases that may be found in the 1,500,000 collectable beer mugs that Póker will give to its consumers in the national promotion that will be effective until November.
The activity strengthens the successful campaign of the brand “Sí, cómo no” (Yeah, right) that emotionally connects the consumer with Póker, and which gave rise to the phrases related to the consumption of our brand.
Process
Consumers may obtain a collectable Póker mug by exchanging five counter-marked crowns, plus $2,000 in the more than 550 exchange points established nationwide. Counter-marked crowns are in the returnable and non-returnable 330 cubic centimeter presentations and the can multipacks. |