From November 1st to December 31st, or until stock is depleted, Club Colombia consumers may participate in the national brand promotion that will give away 300,000 collectible cups with four different designs. The activity concept is: two pieces of art work in the same cup.
Consumers must collect three awarded Club Colombia crowns, plus COP $4,000 to claim one cup at the Bavaria offices country-wide, or at 600 Deprisa offices.
Furthermore, each 12-pack or 16-pack multi-pack sold at supermarkets will include one cup.
The promotion of cups designed by Colombian painters Kindi Llatju, Germán Londoño, Santiago Montoya and Alejandro de Narváez will be offered in more than 3,000 commercial establishments in the main cities. In such establishments, consumers may win promotion cups or free beverages.
As part of the activity, Club Colombia will provide resources to Fundación Corazón Verde, a non-profit entity, in charge of developing social initiatives aimed at integrally improving life qualities of police widows and orphans. The support is aimed at education programs.
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